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Privacy Policy

# Privacy Policy

This privacy policy informs you about the nature, scope, and purpose of the processing of personal data (hereinafter referred to as "data") within our online offering and the related websites, functions, and content, as well as external online presences, such as our social media profiles (hereinafter collectively referred to as "online offering"). Regarding the terms used, such as "processing" or "controller," we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).

## Controller

KitchenTown GmbH & Co. KG  
Podbielskistr. 11  
30163 Hannover  

Managing Directors: Lukas Neuß, Katharina Petereit

Link to the imprint: []

## Types of Processed Data:

- Inventory data (e.g., names, addresses).
- Contact data (e.g., email, phone numbers).
- Content data (e.g., text entries, photographs, videos).
- Usage data (e.g., visited websites, interest in content, access times).
- Meta/communication data (e.g., device information, IP addresses).

## Purpose of Processing:

- Providing the online offering, its functions, and content.
- Responding to contact requests and communication with users.
- Security measures.
- Reach measurement/marketing.

## Terminology:

"Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g., cookie) or one or more specific factors that are physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

"Processing" means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. The term is broad and covers practically any handling of data.

"Controller" means the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.

## Relevant Legal Bases:

In accordance with Art. 13 GDPR, we inform you of the legal basis of our data processing. If the legal basis is not mentioned in the privacy policy, the following applies: The legal basis for obtaining consent is Art. 6 (1) lit. a and Art. 7 GDPR, the legal basis for processing to fulfill our services and carry out contractual measures as well as responding to inquiries is Art. 6 (1) lit. b GDPR, the legal basis for processing to fulfill our legal obligations is Art. 6 (1) lit. c GDPR, and the legal basis for processing to protect our legitimate interests is Art. 6 (1) lit. f GDPR. In the event that vital interests of the data subject or another natural person necessitate the processing of personal data, Art. 6 (1) lit. d GDPR serves as the legal basis.

## Security Measures:

We ask you to regularly inform yourself about the content of our privacy policy. We adapt the privacy policy as soon as changes in the data processing we carry out make this necessary. We will inform you as soon as changes require your cooperation (e.g., consent) or other individual notifications.

## Cooperation with Processors and Third Parties:

If we disclose data to other persons and companies (processors or third parties) in the context of our processing, transmit it to them, or otherwise grant them access to the data, this is only done on the basis of a legal permission (e.g., if a transmission of the data to third parties, such as payment service providers, is necessary for contract fulfillment according to Art. 6 (1) lit. b GDPR), you have consented, a legal obligation provides for this or based on our legitimate interests (e.g., when using agents, web hosts, etc.). If we commission third parties to process data based on a so-called "processing contract," this is done based on Art. 28 GDPR.

## Transfers to Third Countries:

If we process data in a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)) or this occurs in the context of using third-party services or disclosing, or transmitting data to third parties, this only occurs if it is to fulfill our (pre)contractual obligations, based on your consent, due to a legal obligation, or based on our legitimate interests. Subject to legal or contractual permissions, we process or have the data processed in a third country only under the special conditions of Art. 44 et seq. GDPR. This means that processing is based, for example, on special guarantees, such as the officially recognized determination of a data protection level corresponding to the EU (e.g., for the USA through the "Privacy Shield") or compliance with officially recognized special contractual obligations (so-called "standard contractual clauses").

## Rights of Data Subjects:

You have the right to request confirmation as to whether data concerning you is being processed and to request information about this data as well as further information and a copy of the data according to Art. 15 GDPR. You have according to Art. 16 GDPR the right to request the completion of data concerning you or the correction of incorrect data concerning you. According to Art. 17 GDPR, you have the right to request that data concerning you be deleted immediately, or alternatively according to Art. 18 GDPR to request a restriction of the processing of the data. You have the right to request that the data concerning you that you have provided to us be received and transmitted to other controllers according to Art. 20 GDPR. According to Art. 77 GDPR, you also have the right to lodge a complaint with the competent supervisory authority.

## Right of Withdrawal:

You have the right to withdraw given consents according to Art. 7 (3) GDPR with effect for the future.

## Right to Object:

You can object to the future processing of data concerning you according to Art. 21 GDPR at any time. The objection can be made in particular against processing for direct marketing purposes.

## Cookies and Right to Object to Direct Advertising:

"Cookies" are small files that are stored on users' computers. Different information can be stored within the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after their visit within an online offering. Temporary cookies, or "session cookies" or "transient cookies," are cookies that are deleted after a user leaves an online offering and closes their browser. In such a cookie, the content of a shopping cart in an online store or a login status can be stored. "Permanent" or "persistent" cookies are cookies that remain stored even after the browser is closed. For example, the login status can be stored if users visit the site after several days. Likewise, in such a cookie, the interests of the users can be stored, which are used for reach measurement or marketing purposes. "Third-party cookies" are cookies offered by providers other than the controller who operates the online offering (otherwise, if it is only their cookies, they are called "first-party cookies").

We may use temporary and permanent cookies and clarify this in the context of our privacy policy. If users do not want cookies stored on their computers, they are asked to disable the corresponding option in their browser's system settings. Stored cookies can be deleted in the browser's system settings. Excluding cookies may lead to functional restrictions of this online offering. A general objection to the use of cookies used for online marketing purposes can be declared on various services, especially in the case of tracking, via the US site []( or the EU site []( Furthermore, the storage of cookies can be achieved by disabling them in the browser settings. Please note that not all functions of this online offering can be used if cookies are excluded.

## Deletion of Data:

The data processed by us will be deleted or restricted in their processing according to Art. 17 and 18 GDPR. Unless explicitly stated in this privacy policy, the data stored by us will be deleted as soon as it is no longer necessary for its purpose, and the deletion does not conflict with any statutory retention obligations. If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. This means the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax reasons. According to legal requirements in Germany, retention is particularly for 6 years according to § 257 (1) HGB (commercial books, inventories, opening balances, annual accounts, commercial letters, booking documents, etc.) and for 10 years according to § 147 (1) AO (books, records, management reports, booking documents, commercial and business letters, documents relevant to taxation, etc.).

## Business-related Processing:

Additionally, we process

- Contract data (e.g., contractual object, term, customer category).
- Payment data (e.g., bank details, payment history)

from our customers, interested parties, and business partners for the purpose of providing contractual services, service, and customer care, marketing, advertising, and market research.

## Hosting:

The hosting services we use serve to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, security services, and technical maintenance services, which we use for the purpose of operating this online offering. Here we, or our hosting provider, process inventory data, contact data, content data, contract data, usage data,

 meta, and communication data from customers, interested parties, and visitors to this online offering based on our legitimate interests in an efficient and secure provision of this online offering according to Art. 6 (1) lit. f GDPR in conjunction with Art. 28 GDPR (conclusion of processing contract).

## Agency Services:

We process our clients' data in the context of our contractual services, which include conceptual and strategic consulting, campaign planning, software and design development/advice or maintenance, implementation of campaigns and processes/handling, server administration, data analysis/consulting services, and training services. Here we process inventory data (e.g., customer master data such as names or addresses), contact data (e.g., email, phone numbers), content data (e.g., text entries, photographs, videos), contract data (e.g., contractual object, term), payment data (e.g., bank details, payment history), usage and meta data (e.g., as part of evaluating and measuring the success of marketing measures). We generally do not process special categories of personal data unless these are components of commissioned processing. The data subjects include our clients, interested parties, and their clients, users, website visitors, or employees, and third parties. The purpose of processing is the provision of contractual services, billing, and our customer service. The legal bases of processing result from Art. 6 (1) lit. b GDPR (contractual services), Art. 6 (1) lit. f GDPR (analysis, statistics, optimization, security measures). We process data that is necessary for the justification and fulfillment of the contractual services and point out the necessity of their provision. A disclosure to external parties only occurs if it is necessary within the scope of an order. In the processing of the data provided to us within the scope of an order, we act according to the instructions of the client and the legal requirements of a processing contract according to Art. 28 GDPR and process the data for no other purposes than those specified in the order. We delete the data after the expiration of legal warranty and comparable obligations. The necessity of retaining the data is reviewed every three years; in the case of legal archiving obligations, the deletion occurs after their expiration (6 years according to § 257 (1) HGB, 10 years according to § 147 (1) AO). In the case of data disclosed to us by the client within the scope of an order, we delete the data according to the specifications of the order, generally after the end of the order.

## Administration, Financial Accounting, Office Organization, Contact Management:

We process data in the context of administrative tasks and organization of our operations, financial accounting, and compliance with legal obligations, such as archiving. We process the same data that we process in the provision of our contractual services. The processing bases are Art. 6 (1) lit. c. GDPR, Art. 6 (1) lit. f. GDPR. Data subjects include customers, interested parties, business partners, and website visitors. The purpose and our interest in the processing lie in the administration, financial accounting, office organization, and data archiving, tasks that serve the maintenance of our business activities, performance of our duties, and provision of our services. The deletion of data concerning contractual services and contractual communication corresponds to the information provided for these processing activities. We disclose or transmit data to the tax authorities, consultants, such as tax advisors or auditors, and other fee agencies and payment service providers. Furthermore, we store information on suppliers, organizers, and other business partners based on our business interests, e.g., for later contact. These mostly company-related data are stored permanently.

## Business Analyses and Market Research:

To operate our business economically, recognize market trends, customer, and user wishes, we analyze the data available to us on business transactions, contracts, inquiries, etc. We process inventory data, communication data, contract data, payment data, usage data, and meta data based on Art. 6 (1) lit. f GDPR, whereby the data subjects include customers, interested parties, business partners, visitors, and users of the online offering. The analyses are carried out for the purpose of business evaluations, marketing, and market research. We can consider the profiles of registered users with information, e.g., on their purchase transactions. The analyses serve to increase user-friendliness, optimize our offering, and business efficiency. The analyses are solely for our purposes and are not disclosed externally unless they are anonymous analyses with summarized values. If these analyses or profiles are personal, they will be deleted or anonymized upon termination of the users, otherwise after two years from the conclusion of the contract. In other respects, the overall economic analyses and general trend determinations are created anonymously as far as possible.

## Contact:

When contacting us (e.g., via contact form, email, phone, or social media), the information of the user is processed to handle the contact request and its processing according to Art. 6 (1) lit. b) GDPR. The information provided by the user can be stored in a Customer-Relationship-Management System (CRM System) or comparable inquiry organization. We delete the inquiries if they are no longer necessary. We review the necessity every two years; furthermore, the statutory archiving obligations apply.

## Customer Relationship Management (CRM) – HubSpot:

We use the software of the provider HubSpot for our online marketing activities. This is an integrated software solution that covers various aspects of our online marketing.

This includes, in particular:

- Contact management (e.g., user segmentation & CRM)
- Landing pages and contact forms

The contact information you provide to us is stored on the servers of our software partner HubSpot. They can be used by us to contact visitors to our website and to determine which services of our company are of interest to them. HubSpot is a software company from the USA with a branch in Ireland. Contact: HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, Phone: +353 1 5187500. HubSpot is certified under the "EU - U.S. Privacy Shield Framework" and is subject to TRUSTe's Privacy Seal and the "U.S. - Swiss Safe Harbor" Framework. More information about HubSpot's privacy policy can be found here: []( More information from HubSpot regarding EU data protection regulations can be found here: []( More information about the cookies used by HubSpot can be found here: [](

## Typeform:

For contact forms, we also use the service provided by []( Typeform is a service by TYPEFORM S.L., Carrer Bac de Roda 163, 08018 Barcelona, Spain. Whenever you use a contact form on our site, Typeform collects the following data from you:

- First name, last name
- Company information
- Email address

Under this link, you can access Typeform's "Privacy Policy": []( The processing of data by Typeform takes place on servers located in the USA. If you wish to avoid this type of data use, you should refrain from using the described contact forms. Further information on the collection and use of data by Typeform can also be found in Typeform's privacy policy under the link provided.

## Newsletter:

The following notes inform you about the content of our newsletter as well as the registration, dispatch, and statistical evaluation procedure and your rights of objection. By subscribing to our newsletter, you agree to receive it and the described procedures.

### Content of the Newsletter:

We send newsletters, emails, and other electronic notifications with promotional information (hereinafter "newsletter") only with the consent of the recipients or a legal permission. If the content of a newsletter is specifically described during registration, it is decisive for the consent of the users. Otherwise, our newsletters contain information about our services and us.

### Double-Opt-In and Logging:

The registration for our newsletter is carried out in a so-called double-opt-in procedure. This means you will receive an email after registration asking you to confirm your registration. This confirmation is necessary so that no one can register with external email addresses. The registrations for the newsletter are logged to prove the registration process according to legal requirements. This includes storing the registration and confirmation time as well as the IP address. Likewise, the changes to your data stored with the dispatch service provider are logged.

### Registration Data:

To subscribe to the newsletter, it is sufficient to provide your email address. Optionally, we ask you to provide a name for personal address in the newsletter.

### Germany:

The dispatch of the newsletter and the performance measurement associated with it are based on the consent of the recipients according to Art. 6 (1) lit. a, Art. 7 GDPR in conjunction with § 7 (2) No. 3 UWG or based on legal permission according to § 7 (3) UWG. The logging of the registration procedure is based on our legitimate interests according to Art. 6 (1) lit. f GDPR. Our interest is directed towards the use of a user-friendly and secure newsletter system that serves our business interests and meets the expectations of the users while allowing us to prove consent.

### Cancellation/Revocation:

You can cancel the receipt of our newsletter at any time, i.e., revoke your consents. A link to cancel the newsletter can be found at the end of each newsletter. We may store unsubscribed email addresses for up to

 three years based on our legitimate interests before deleting them to prove previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual deletion request is possible at any time, provided that the former existence of consent is confirmed at the same time.

### Newsletter – Dispatch Service Provider:

The newsletter is dispatched using "MailChimp," a newsletter dispatch platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. The privacy policy of the dispatch service provider can be viewed here: []( The Rocket Science Group LLC d/b/a MailChimp is certified under the Privacy Shield agreement and thus offers a guarantee to comply with the European data protection level ([]( The dispatch service provider is used based on our legitimate interests according to Art. 6 (1) lit. f GDPR and a processing contract according to Art. 28 (3) sentence 1 GDPR. The dispatch service provider may use the data of the recipients in pseudonymous form, i.e., without assignment to a user, to optimize or improve its own services, e.g., for technical optimization of dispatch and the presentation of the newsletters or for statistical purposes. However, the dispatch service provider does not use the data of our newsletter recipients to write to them itself or to pass the data on to third parties.

## Jetpack (WordPress Stats):

Based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offering within the meaning of Art. 6 (1) lit. f. GDPR), we use the Jetpack plugin (here the sub-function "Wordpress Stats"), which embeds a tool for statistical analysis of visitor access and is provided by Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. Jetpack uses "cookies," text files that are stored on your computer and that allow an analysis of your use of the website. Automattic is certified under the Privacy Shield agreement and thus offers a guarantee to comply with European data protection law ([]( The information generated by the cookie about your use of this online offering is stored on a server in the USA. Usage profiles of the users can be created from the processed data, whereby these are only used for analysis and not for advertising purposes. For more information, please refer to Automattic's privacy policy: []( and information on Jetpack cookies: [](

## Google Analytics:

Based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offering within the meaning of Art. 6 (1) lit. f. GDPR), we use Google Analytics, a web analytics service provided by Google LLC ("Google"). Google uses cookies. The information generated by the cookie about the use of the online offering by the users is usually transmitted to a Google server in the USA and stored there. Google is certified under the Privacy Shield agreement and thus offers a guarantee to comply with European data protection law ([]( Google will use this information on our behalf to evaluate the use of our online offering by the users, to compile reports on the activities within this online offering, and to provide us with further services related to the use of this online offering and the internet. In this process, pseudonymous usage profiles of the users can be created from the processed data. We only use Google Analytics with activated IP anonymization. This means the IP address of the users is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The IP address transmitted by the user's browser will not be merged with other data from Google. Users can prevent the storage of cookies by setting their browser software accordingly; users can also prevent the collection of the data generated by the cookie and related to their use of the online offering to Google as well as the processing of this data by Google by downloading and installing the browser plugin available at the following link: []( Further information on data use by Google, setting, and objection options can be found in Google's privacy policy ([]( and in the settings for the display of advertisements by Google ([](

The personal data of the users will be deleted or anonymized after 14 months.

## Online Presences in Social Media:

We maintain online presences within social networks and platforms to communicate with customers, interested parties, and users active there and to inform them about our services. When accessing the respective networks and platforms, the business conditions and data processing guidelines of their respective operators apply. Unless otherwise stated in our privacy policy, we process the data of users who communicate with us within social networks and platforms, e.g., write posts on our online presences or send us messages.

## Integration of Services and Content of Third Parties:

Based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offering within the meaning of Art. 6 (1) lit. f GDPR), we use content or service offerings from third-party providers to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as "content"). This always presupposes that the third-party providers of this content perceive the IP address of the users since they could not send the content to their browsers without the IP address. The IP address is thus necessary for the presentation of this content. We strive to use only such content whose respective providers use the IP address solely for delivering the content. Third-party providers can also use so-called pixel tags (invisible graphics, also referred to as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information, such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and include, among other things, technical information about the browser and operating system, referring websites, visit time, and other information about the use of our online offering, as well as be linked to such information from other sources.

### Google Fonts:

We integrate the fonts ("Google Fonts") of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: [](, Opt-Out: [](

### Google Maps:

We integrate the maps of the "Google Maps" service of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The processed data may include, in particular, IP addresses and location data of the users, which, however, are not collected without their consent (usually executed within the settings of their mobile devices). The data can be processed in the USA. Privacy policy: [](, Opt-Out: [](

### Twitter:

Within our online offering, functions and contents of the Twitter service, offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA, can be integrated. This may include content such as images, videos, or texts and buttons with which users can express their favor concerning the content, subscribe to the authors of the content, or our posts. If the users are members of the Twitter platform, Twitter can assign the call-up of the above content and functions to the profiles of the users there. Twitter is certified under the Privacy Shield agreement and thus offers a guarantee to comply with European data protection law ([]( Privacy policy: [](, Opt-Out: [](

### Instagram:

Within our online offering, functions and contents of the Instagram service, offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA, can be integrated. This may include content such as images, videos, or texts and buttons with which users can express their favor concerning the content, subscribe to the authors of the content, or our posts. If the users are members of the Instagram platform, Instagram

 can assign the call-up of the above content and functions to the profiles of the users there. Privacy policy of Instagram: [](

Adapted by the website owner

Created with [Privacy Policy Generator]( by RA Dr. Thomas Schwenke

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