On October 15th the 6th Next Generation Food took place at the Kalkscheune Berlin. Various innovators, startups, investors and industry representatives met to discuss trends and digital developments in the food industry.
Our co-founders Lukas Neuß & Eike Kieras talked about how to grow startups successfully and how KITCHENTOWN can support their development. Besides this session, Eike took part in a panel which was dedicated to the topic “Food Company Builder – Bridging the gap between Corporates & Start-ups”.
Together with Dr. Jens Pippig, CEO ProSiebenSat.1 Accelerator GmbH, Dr. Bastian Halecker, CEO NESTIM/Hungry Ventures and Dr. Joachim Harms, Managing Director Oetker Digital GmbH they discussed why cooperations between startups and corporates could be beneficial and how to build bridges successfully.
Eike pointed out that the collaboration between corporates and startups is still difficult as corporates often do not work on par with startups. This phenomenon can be identified in different settings: minority investments, acquisitions or other operational partnerships. We are pleased in our case that the Bahlsen Group is interested in the food startup ecosystem and supports KITCHENTOWN cooperatively. However, we operate neutral and independent from Bahlsen’s core business, and at the same time, the family company is a valuable contact point to the right experts from different fields. A closed shop approach will not lead to success, therefore KITCHENTOWN is open to other industry partners which is also beneficial for our startup support. In the end, we aim to enable a meaningful interaction between food startups and corporates.
DIFFERENCES TO THE U.S. MARKET
KITCHENTOWN already exists in the U.S. and is very successful – this concept is now established in Berlin. What is different to the U.S.? Many differences can be observed: The German market is smaller and facing a lower price point. Further, the ecosystem is kind of different. The high number of co-packers differentiates the American business from the German one. Taking a close look on distinctions and similarities of the two markets will help KITCHENTOWN in Berlin to draw the right conclusions and structure the facility and offer accordingly.